Role
Art Director, Graphic Designer
Tools used
Adobe Photoshop, InDesign
Summary
A dining guide for the Roanoke, Virginia area, The Menu contains restaurant reviews, menus, maps and more.
Role
Graphic Designer
Tools used
Adobe InDesign, Illustrator
Summary
As part of a larger OOH (out-of-home) marketing strategy, these billboards were focused on building brand awareness within the operating footprint of the company.
Role
Graphic Designer
Tools used
Adobe InDesign, Photoshop
Summary
This was a series of redesign proposals for window signs during my contract with Advance Auto Parts, meant to showcase new methods of organizing the information. Window signs are hung at the entrance and are visible from the outside; they mainly advertise products that are being featured in current promotions and retail publications.
Role
Graphic Designer
Tools used
Adobe InDesign, Illustrator
Summary
These full page ads were run in The Roanoker magazine.
Role
Graphic Designer
Tools used
Adobe InDesign, Photoshop
Summary
This was a series of social media ads designed to promote brand awareness for Security Financial Services, a direct private mortgage lender based in San Francisco.
Role
Web Designer, Project Manager
Tools used
Adobe Photoshop, InDesign, WordPress
Summary
I created a brand and style guide, in order to standardize the typography and color usage. On the website, I drafted the design concepts and created all graphic elements. To bring the website from concept to working product, I worked on-site at the organization with an off-site web developer, and interfaced between the developer, web hosting company, and organization.
Role
Graphic Designer
Tools used
Adobe InDesign, Photoshop
Summary
I worked within visual guidelines to create a unified aesthetic for the military section of a new exhibit. Each panel details one or more air force bases in Virginia. The organization of the exhibit and the information on each panel was organized in a way that would meet the eye line of patrons of all ages.
I also designed a much larger panel for the Mid-Atlantic Regional Spaceport, which hangs in another section of the aviation wing of the museum. Though thematically separate from the military panels, the brand standards remain consistent.
Role
Art Director, Graphic Designer
Tools used
Adobe InDesign, Photoshop
Summary
This was the official tourist guide magazine for Summersville, West Virginia. I worked with the Visitors' Bureau to create a new visual direction for the new annual guide, as well as design the book.
Summersville, West Virginia
Magazine design & art direction
Role
Graphic Designer
Tools used
Adobe Illustrator
Summary
The original seal design, featuring a dove presenting an olive branch and crossed keys inside a shield emblem, was illustrated over 30 years ago by a former Salem High School student. Because of this, there was a strong attachment to the seal.
The greatest challenge was to salvage as much of this seal as possible, and design a new color combination and type treatment that tied all the elements together. The type treatment needed to be bold and modern, but also a choice that would age gracefully and remain current into the future, as the organization continues to serve new generations of students.
